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Dreams fuel us to go out and do big things

But most people don't put the required time and effort into making those dreams come true. 

On September 23, World Dream Day, Fossil decided it was the perfect date to give dreams a second chance. 

While also getting a discount for a new Fossil Smartwatch when they accepted the challenge. 

We took over Times Square
and filled it with dreams waiting to
start again. 

One hundred (100) objects from people who quit their dreams are up for anyone to grab if they pledge to make time for it, using a plugin for their calendar app that makes time for the dreams when there are gaps in the calendar. 

VIDEO CASE

TEAM: 

Aarti Thamma / Miami Ad School San Francisco

Erick Pimentel/ Miami Ad School Punta Cana

Achievements: 

2021 New york Festival

 Shortlist- Public Relationships

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